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The People Want Information.

Take a look at all those different parts.
Take a look at all those different parts.

By Ant on Wednesday 04 Jan 2012

I’m a curious person, for sure.  Things fascinate me, and they always have.  From brewery tours to dissecting electronics, from the show Modern Marvels to interviews with band members.  I’m admittedly not an expert in most studies.  I’d say I’m with the majority of consumers on that one.  But that doesn’t mean we’re not curious and it doesn’t mean that we don’t appreciate a little learning.  

It’s all about the presentation and packaging of information.  In a world where much of what we read is 140 characters or at best a summary paragraph, making information easy to swallow (often bite sized), is becoming the only way to communicate with consumers.  This will be a series of blog posts documenting bits of information that I’ve picked up along the way and why they impressed me.  I’ll briefly highlight strengths or weaknesses of content and presentation.  There are a lot of people ineffectively talking.  

So look for posts as I come across something noteworthy, and think about what you are saying and how you are saying it.  I can promise that you’ll learn some cool stuff along the way, too.

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