Welcome to Spotted.
There is no doubt we are an eclectic bunch. From gadgets to creative breakthroughs. From fast motors to brand-spanking-new anything. This is where we blog about our passions.
Spotted offers some insightful, and depending on the day, surprising topics from our featured bloggers for you to noodle over. If it's new and it matters to us, it's here.
Of course, we welcome new thinking. So, if you spot a great idea, email us to write about it as a spot-lighted guest blogger.
The People Want Information.
By Ant on Wednesday 04 Jan 2012
I’m a curious person, for sure. Things fascinate me, and they always have. From brewery tours to dissecting electronics, from the show Modern Marvels to interviews with band members. I’m admittedly not an expert in most studies. I’d say I’m with the majority of consumers on that one. But that doesn’t mean we’re not curious and it doesn’t mean that we don’t appreciate a little learning.
It’s all about the presentation and packaging of information. In a world where much of what we read is 140 characters or at best a summary paragraph, making information easy to swallow (often bite sized), is becoming the only way to communicate with consumers. This will be a series of blog posts documenting bits of information that I’ve picked up along the way and why they impressed me. I’ll briefly highlight strengths or weaknesses of content and presentation. There are a lot of people ineffectively talking.
So look for posts as I come across something noteworthy, and think about what you are saying and how you are saying it. I can promise that you’ll learn some cool stuff along the way, too.